Awaevebeauty

Awa Eve Beauty - Our Story

2019: First Trials

Awa tested her skincare products on her relatives and a few clients on Facebook, still without an official brand.

It was a year of trials, adjustments, and initial small successes.

The feedback was encouraging and made her want to continue.

Awa Eve Beauty - Our Story

2020: Official Launch

In late 2020, Awa-Eve decided to seriously launch her brand.

She surrounded herself with partner chemists and began formulating effective skincare products with a clear philosophy: powerful active ingredients, noble compositions, minimalist formulas.

Initial sales started coming in, and some customers returned again and again. Success was evident right from the official launch.

Awa Eve Beauty - Our Story

2021: Retain

Customers return regularly, some every month.

Awa Eve Beauty proves that well-concentrated organic formulas, without hydroquinone or corticosteroids, can perfectly lighten skin, safely.

It is this effectiveness and quality that build customer loyalty and grow the community, not just word-of-mouth.

Awa Eve Beauty - Our Story

2022: Structuring

The brand is consolidating and demand continues to grow.

To produce more and better, it becomes necessary to invest in semi-automatic machines: pots can no longer be filled by hand.

Volumes are increasing, suppliers are delivering more, and the number of packages to be shipped is growing.

This is the year Awa Eve Beauty truly professionalizes, while maintaining its quality and high standards.

Awa Eve Beauty - Our Story

2023: International Expansion

This is the year Awa Eve Beauty really starts delivering everywhere.

Orders come in every day, from Spain, Italy, Switzerland, Luxembourg, but also from the West Indies – Guadeloupe, Réunion.

We are getting used to customs forms, and the brand is finally expanding beyond French and Belgian borders.

This is the year the brand truly becomes international, with logistics adapted to an expanded market.

Awa Eve Beauty - Our Story

2024: Move to KSA

Awa moves to Saudi Arabia and manages the business remotely.

The business continues to operate thanks to customer loyalty and word-of-mouth, but growth is slower as she focuses on other projects.

Awa also identifies a strong market opportunity: women are highly demanding of clarifying and brightening products.

Nevertheless, to attract a premium clientele, the packaging, sensory experience, and customer experience need to be revamped: packaging attracts, quality retains.

She therefore decides to spend half her time in France to completely rethink the product lines and the experience, while maintaining the existing product quality.

Awa Eve Beauty - Our Story

2025: Level Up

In 2025, we continued the work begun in 2024 with a complete level-up: existing ranges were reworked and optimized – packaging, sensory experience, customer experience, and formulas.

We also launched new thematic ranges: Linguaire (100% papaya), Sirius (Nila and black soap), and Nefertiti, our most powerful range, always with Safety First.

Every detail was considered to conquer the Arab market, while continuing to satisfy our first customers: The French 🤍. Nothing was left to chance, with the future in mind: International Expansion.